Here are a few tips to help ensure that your emails are not marked as spam:
Use a clear and specific subject line that accurately reflects the content of the email:
- Keep it brief: Subject lines should be no more than 50 characters long, so they don’t get cut off in the recipient’s inbox.
- Be specific: Use specific keywords that accurately describe the content of the email, rather than generic phrases like “check this out” or “newsletter.”
- Be clear: Use language that is easy to understand and avoids jargon or technical terms that the recipient might not be familiar with.
- Be honest: Don’t use clickbaity subject lines that don’t accurately reflect the content of the email. This can lead to a high unsubscribing rate and decrease your email open rate.
- Personalize it: Use the recipient’s name in the subject line, if possible, to increase the chances of the email being opened.
- Use Action words: Use verbs to encourage the recipient to take action, such as “register now” or “download our new whitepaper.”
Include a clear and direct call to action, such as a link to a website or a request for a response:
- Be specific: Clearly state the action you want the recipient to take, whether it’s clicking a link, registering for an event, or responding to your email.
- Make it easy: Include a clear and prominently placed link or button that takes the recipient directly to the page or form where they can take the desired action.
- Use action-oriented language: Use words and phrases that encourage the recipient to take action, such as “register now,” “download our whitepaper,” or “respond to this email.”
- Personalize it: Use the recipient’s name in the call to action, if possible, to make it more personal and increase the chances of them taking the desired action.
- Use clear and contrasting colors: Use contrasting colors for your call to action button or link, so it stands out and catches the recipient’s eye.
- Repeat the call to action: Repeating the call to action throughout the email can increase the chances of the recipient taking the desired action.
Avoid using spam trigger words, such as “free,” “guarantee,” and “earn money.”
Avoiding the use of spam trigger words, such as “free,” “guarantee,” and “earn money,” is important for email delivery because these words are often associated with spam or unwanted emails. Email providers, such as Gmail and Yahoo, use spam filters to automatically identify and move potentially unwanted emails into a spam folder or mark them as spam. These filters use a variety of techniques to identify spam, including checking for the use of certain trigger words and phrases. If an email contains a high number of these trigger words, it’s more likely to be flagged as spam, which can result in the email not being delivered to the recipient’s inbox.
Furthermore, using spam trigger words can also decrease the chances of the email being opened by the recipient, as it may give off a sense that the email is spam. This can be detrimental for businesses as it can reduce the effectiveness of their email marketing campaigns. Additionally, sending spam emails can also lead to being blocked or blacklisted by the email providers. This can negatively impact the deliverability of the future emails and damage the reputation of the sender. Therefore, it’s crucial to avoid using spam trigger words to ensure the email reaches the recipient’s inbox and increase the chances of the email being opened and acted upon.
Personalize the email by addressing the recipient by name and including a signature with your contact information:
Personalizing an email by addressing the recipient by name and including a signature with your contact information is important for a few reasons. Firstly, addressing the recipient by name immediately establishes a connection and makes the email feel more personal and less like a generic message. This can help to increase the likelihood that the recipient will read and engage with the email. Secondly, including a signature with your contact information allows the recipient to easily get in touch with you if they have any questions or need more information. This makes it more likely that they will follow through on any actions or requests made in the email.
Additionally, when you personalize an email, it shows that you’ve done your research and that you’re making an effort to connect with them. This can help build trust and credibility, which can be especially important when you’re trying to establish a new business relationship or make a sale. Furthermore, it’s also a good way to make a lasting impression which can be beneficial for future interactions.
Avoid using large images and too many links, as these can be flagged as spam by email filters.
. Large images can slow down the loading time of the email and make it less likely that the recipient will engage with the content. Additionally, including too many links can also be a red flag for spam filters because it can indicate that the email is trying to direct the recipient to a different website or ask them to click on a link. Furthermore, including too many links in the email can also make the email appear cluttered and overwhelming to the recipient, which can decrease the chances of the email being opened and acted upon. By avoiding these elements, you can increase the chances of your email being delivered to the recipient’s inbox and increase the chances of the email being opened and acted upon.
Test your email’s spam score using tools like Mail-Tester before sending it to your entire list.
There are several tools available that can be used to test your email’s spam score before sending it to your entire list. One such tool is Mail-Tester. To use Mail-Tester, follow these steps:
- Go to the Mail-Tester website (https://www.mail-tester.com/)
- Scroll down to the “Test your email” section and you will find an email address provided.
- Send a test email to that address from the email client you plan to use to send your email to your entire list.
- Once the email is delivered, refresh the Mail-Tester website.
- You will be provided with a detailed report of your email’s spam score, including a list of potential issues that may be affecting your spam score.
- Review the report and make any necessary changes to your email to improve its spam score.
- Repeat the test until you are satisfied with the results.
- Once you have a good spam score, you can send the email to your entire list with confidence that it will reach the inbox of most recipients.
It’s worth noting that you can use other tools like GlockApps, Litmus Spam Testing, Email on Acid Spam Testing etc. These tools work similarly and you may find one that fits your needs better.
It’s important to test your email’s spam score before sending it to your entire list, as it will help you identify and fix any issues that may be causing your email to be flagged as spam. This will increase the chances of your email being delivered to the recipient’s inbox, which can help to improve the effectiveness of your email marketing campaigns.
Use double opt-in process to confirm email addresses are valid and that recipients want to receive your emails.
The double opt-in process is a way to confirm that email addresses are valid and that recipients want to receive your emails. Here’s how you can use it:
- Collect email addresses: You can collect email addresses through sign-up forms on your website, during in-person events, or through other means.
- Send a confirmation email: Once you have collected an email address, send a confirmation email to that address. The confirmation email should include a link that the recipient must click to confirm their interest in receiving your emails.
- Verify the recipient’s email address: Once the recipient clicks the link in the confirmation email, you can verify that their email address is valid and that they have an active interest in receiving your emails.
- Add recipient to your email list: Once the recipient has confirmed their interest, you can add them to your email list. This will enable you to send targeted emails to them in the future.
- Keep records: Keep records of the double opt-in process, including date and time of opt-in and opt-out requests. This will help you comply with the regulations and laws regarding email marketing.
Using a double opt-in process can help you build a high-quality email list that is more likely to engage with your emails. It also helps to comply with the laws and regulations regarding email marketing such as GDPR, CAN-SPAM and CASL. Additionally, it can also help to reduce the number of bounced emails and unsubscribes, which can help to improve the effectiveness of your email marketing campaigns.
Be consistent with your sending frequency and use a reputable email service provider.
Being consistent with your sending frequency is important because it helps to establish a sense of predictability and regularity for your recipients. If they know when to expect your emails, they are more likely to open and engage with them. Consistency can also help to build trust and credibility with your recipients, which can be especially important when you’re trying to establish a new business relationship or make a sale. On the other hand, if your sending frequency is unpredictable, it can lead to recipients losing interest in your emails or marking them as spam.
Using a reputable email service provider (ESP) is also important for email marketing. ESPs are companies that provide the technology and services needed to send and manage large volumes of email. These services often include things like email list management, email design, and email delivery. They also provide tools for tracking and analyzing the performance of your email campaigns. ESPs also have a good reputation in the industry, which ensures that your emails will be delivered to the recipient’s inbox and not marked as spam. Furthermore, reputable ESPs are also compliant with laws and regulations that govern email marketing.